Operation Rescue Children is a US-based nonprofit organization that partners with and supports law enforcement agencies and rescue teams all over the world to help take down trafficking rings and protect our communities.
Our charge was to develop a brand that tells their story with maximum impact. So we deployed our proven branding methodology and equipped them with a custom-tailored brand narrative and visual identity.
The foundation of their brand didn’t stop at a slick narrative statement. Our branding process goes further, breaking down the nuances like Core Themes, Supporting Points, and Brand Personality. All of these elements combine to create a solid foundation for all brand communications.
The brand needed a visual identity that would resonate with a diverse collection of personas. We designed a clean logo form that personifies confidence and compassion in equal measure.
Then we pulled together a color palette that is flexible enough to convey the serious nature of human trafficking, or the hope that ORC brings to the victims they serve.