TrackWing

It started as an entrepreneur and car enthusiast’s vision for a new kind of aerodynamics technology. It quickly launched into an all-out race to get a well-engineered brand system developed. To keep pace with product development and consumer demand - branding, packaging, and marketing needed to happen simultaneously. A time trial we were eager to win.

We dug deep into our R&D and formulated a winning strategy guaranteed to take the checkered flag. We developed brand pillars that set the tone for the logo creation and final build-out. The idea that it looks good and performs well - on your own terms.