Wicked Crisps

After 30 years of contract-packing some of the industry’s most iconic snacks, the folks at Carolina Fine wanted to add their own product line into the mix. We named the product, wrote the tagline and story - even named the flavors. Then we folded in some sweet creative. Everything from the logo to the bags, to the website, was made to order.

This wicked and whimsical brand was based around a fantastic world where food is both delicious and healthy. So a style of illustration was developed for use across every branded piece we designed.

In addition to the satisfaction of helping a client successfully launch an amazing brand, we also won an award for our innovation in integrating behavioral science research into our creative. Now that’s what we call delicious.